Today the Alley is home to countless wedding photos, selfies, skateboarders and music happenings. The East Side has evolved around its little mural alleyway, with new retail spots popping up all over—such as the new AXE MKE, the Sip & Purr cat café, and more, and old favorites like Colectivo enjoying more business than ever before with all the new foot traffic. Now that the Oriental Theater is home to Milwaukee Film, the whole block has really become an epicenter for the Arts in Milwaukee and Black Cat Alley is proud to be the beating heart of this District.